Your AAARRR metrics, growth loops and revenue — live from GA4 and Stripe. Replace Mixpanel, Amplitude and ChartMogul with one cockpit your team and board agree on.
Cockpit / Overview
Last 30 days · live
The framework
AAARRR isn't a marketing acronym — it's the one set of numbers your board, your team and you should all be looking at. Six measurable levers, live, on one screen. No tool-switching, no Monday spreadsheet.
┌─────────────────┐
│ AWARENESS │ visiteurs, brand mentions
│ ●─●─● │
└────────┬────────┘
│
↓
┌─────────────────┐
│ ACQUISITION │ signups, CPL
└────────┬────────┘
│
↓
┌─────────────────┐
│ ACTIVATION │ first value, aha-moment
└────────┬────────┘
│
↓
┌─────────────────┐
│ RETENTION │ D7, D30, cohortes
└────────┬────────┘
│
↓
┌─────────────────┐
│ REFERRAL │ k-factor, NPS, virality
└────────┬────────┘
│
↓
┌─────────────────┐
│ REVENUE │ MRR, ARPU, LTV €€€
└─────────────────┘The difference
Mixpanel and Amplitude show linear funnels. Growth is circular: one user brings two, who bring four. Growth Pilot models every viral loop as a circle, computes your k-factor, and shows you where it leaks, step by step.
┌───────────────┐
┌───▶│ VISITEURS │────┐
│ └───────────────┘ │
│ ▼
│ ┌───────────────┐
│ │ SIGNUPS │
│ └───────┬───────┘
│ │
│ ▼
│ ┌───────────────┐
│ │ ACTIVATIONS │
│ └───────┬───────┘
│ │
│ ▼
│ ┌───────────────┐
└────────────────│ INVITATIONS │
└───────────────┘
k-factor = invites/user × conversion
= 1.4 × 60% = 0.84The complete cockpit
Model, test, plan, publish — and plug in your tools. GA4, Clarity, Hotjar, Looker and Sheets feed your cockpit in one click.
Draw your viral loops with drag-and-drop and compute your k-factor live.
Project your MRR at 30, 60 and 90 days before spending a euro.
Test, measure statistical significance, declare a winner.
Run your growth sprints on a Kanban, tracked by burndown.
Write and publish your SEO content without leaving the cockpit.
Set numeric targets and get notified the moment a metric slips.
Growth teams who pilot
What growth leaders use Growth Pilot for.
One screen my exec team and I actually agree on. The Loop view changed how we think about retention.
Example scenario
CEO, seed-stage SaaS
We cancelled Mixpanel and ChartMogul. One cockpit to open every morning — and one bill instead of three.
Example scenario
Head of Growth, Series A
Built-in A/B testing took activation from 32% to 51% in six weeks — and I walked into the board meeting with the chart already done.
Example scenario
CMO, scale-up
Illustrative scenarios — Growth Pilot is in early access. Built by Growth Consult, who has grown 280+ companies since 2012.
Pricing
Self-serve, cancel anytime. Less than one seat of Mixpanel or ChartMogul.
To explore Growth Pilot
For growth teams that need every metric live
For agencies & multi-team scale-ups
Who it's for