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Growth articles, guides and field notes.
MRR (Monthly Recurring Revenue) is the predictable revenue your subscriptions generate every month. It's the heartbeat metric of any SaaS: one number that compr…
Lire l'articleA/B testing compares two versions of something — a headline, a pricing page, an onboarding step — by splitting traffic between them and measuring which converts…
Lire l'articleChurn rate is the percentage of customers (or revenue) you lose over a period. It's the silent killer of SaaS: a company growing 10% monthly with 8% churn is sp…
Lire l'articleThe aha moment is the instant a new user first experiences your product's core value — the moment "I'm trying this thing" becomes "I get it, I need this." Findi…
Lire l'articleThe fastest way to understand growth loops is to dissect ones that worked. Here are 12 real growth loops — viral, content, paid, and product — with the mechanic…
Lire l'articleThe LTV:CAC ratio compares how much a customer is worth over their lifetime ( LTV , lifetime value) to how much it costs to acquire them ( CAC , customer acquis…
Lire l'articleUser retention is the percentage of users who keep coming back to your product over a given period. High retention is the strongest signal of product market fit…
Lire l'articleProduct led growth (PLG) is a go to market strategy where the product itself drives acquisition, activation, and expansion — instead of relying primarily on sal…
Lire l'articleA North Star Metric (NSM) is the single measure that best captures the core value your product delivers to customers. It's the one number your whole team aligns…
Lire l'articleYour K factor is the number of new users each existing user generates through referrals. The formula is: K = (invites sent per user) × (conversion rate per invi…
Lire l'articleAAARRR metrics (nicknamed "pirate metrics") are a six stage framework for measuring startup growth: Awareness, Acquisition, Activation, Retention, Referral, and…
Lire l'articleA growth loop is a self reinforcing system where the output of one cycle becomes the input of the next — each new user or action feeds the process that creates…
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