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FAQ

Frequently asked questions

Product, pricing, security, integrations and platform, the 18 questions we get most, answered straight.

Product

What is Growth Pilot?+

Growth Pilot is the growth cockpit with customer journeys built in, made for founders and B2B growth teams. Journeys: see the road every lead took, and which channel earned the revenue. Cockpit: six AAARRR instruments (Awareness, Acquisition, Activation, Retention, Referral, Revenue), live from GA4, Stripe and your CRM. Compounding: growth loops, the Monte Carlo simulator, A/B tests, missions, goals and alerts. All of it on a single screen.

What does Growth Pilot replace?+

Your B2B attribution tool (LeadJourney and the like), your product-analytics tool (Mixpanel/Amplitude), your revenue-analytics tool (ChartMogul/Baremetrics) and the spreadsheet you glue them together with. One cockpit, one bill, one source of truth your team and board agree on.

What makes Growth Loops different from funnels?+

Funnels are linear; growth is circular, one user brings two, who bring four. Growth Pilot models each viral loop as an editable circle, computes your k-factor in real time, detects the steps that leak, and lets you version loops to compare v1 and v2 side by side.

What is the Loop Simulator?+

A predictive Monte-Carlo simulator: draw a loop, set your assumptions, and project your MRR at 30, 60 and 90 days before spending a euro. It is currently available on every plan, including Free.

Do I need a data team to set it up?+

No. Your AAARRR cockpit goes live from GA4 and Stripe with no code: connect them and the six sections fill in. Customer Journeys add exactly one line, a script tag on your site. No tag manager project, no SDK, no event-tracking plan, no integration project to run.

How does Customer Journey tracking work?+

You paste one script tag on your site. It sets a first-party visitor key under your own domain and records pageviews, referrers, UTM parameters and ad click ids (gclid, fbclid, li_fat_id and more) as touchpoints, anonymously at first. When a visitor fills a form, signs up or clicks a newsletter link, their identity is stitched: the whole anonymous history merges into one lead timeline, so the journey starts at the real first touch. Four attribution models (first-touch, last-touch, linear and position-based) read the same timelines, and transparent logs show the raw touchpoints behind every number.

Is the tracking GDPR-compliant?+

It is built for it. Collection is first-party under your own domain, data is stored in the EU (Ireland), an optional consent mode holds every event until the visitor consents (nothing is buffered or sent before that), and each lead's timeline can be audited and deleted on request. You remain the data controller for your visitors' data and Growth Pilot acts as your processor, with a DPA available on request, so document the tracking in your own privacy policy.

Pricing & plans

How much does Growth Pilot cost?+

Four plans: Free (€0), Starter at €49/mo, Pro at €99/mo and Enterprise at €299/mo, with founding-customer launch pricing (Starter €39/mo, Pro €69/mo, Enterprise €249/mo) locked for life. Annual billing saves roughly two months. Prices are in EUR, excl. VAT.

What do I get on the Free plan?+

The full cockpit with starter quotas: 1 Growth Loop, 1 A/B test, 1 mission, 1 seat and 1 integration, plus the visual Loop Builder, the simulator and Customer Journeys (tracking snippet, lead timelines, four attribution models, no journey quota). No credit card required, and it does not expire.

How do quotas scale across plans?+

Tiers scale your seats and quotas, not your features. Starter: 3 seats, 5 loops, 5 A/B tests, 5 missions, 3 integrations. Pro: 10 seats, unlimited loops, tests and missions, 10 integrations. Enterprise: unlimited seats and integrations, plus API access (including the offline conversions API for journeys), priority support and onboarding.

What happens when I hit a quota?+

Nothing breaks, you keep full access to everything you have built, and we prompt you to upgrade when you create beyond your plan's limit. No surprise charges, ever.

Can I cancel or switch plans anytime?+

Yes. Billing runs through Stripe with a self-serve customer portal: upgrade, downgrade, switch between monthly and annual, or cancel in one click. Changes prorate automatically.

Integrations & data

Which tools does Growth Pilot integrate with?+

33+ native integrations across CRM (HubSpot, Salesforce, Pipedrive, Attio, Close…), product analytics (GA4, PostHog, Mixpanel, Amplitude, Plausible, Fathom…), project tools (Linear, GitHub, Jira, ClickUp, Asana, Notion…) and meeting recorders (Fireflies, Grain, Zoom, Google Meet, Teams…), plus ad platform connections (Meta, Google, TikTok, Snap Ads) for Ads Guardian, with data sync rolling out. Customer journeys need no connector at all, just the tracking snippet on your site. See the full list on the integrations page.

How does the GA4 and Stripe connection work?+

GA4 feeds your traffic and product metrics (Awareness to Referral) and Stripe feeds Revenue, live, with no manual exports. Integration tokens are encrypted at rest, and the GA4 connector only stores your property ID, never a secret.

Security

How is my data isolated from other customers?+

Growth Pilot is multi-tenant with strict isolation: every query is scoped to your organization with anti-IDOR controls, and Row Level Security is enabled on all database tables as a second enforcement layer. Organizations and roles (Owner, Admin, Member, Viewer) are managed through Clerk.

What security measures are in place?+

Row Level Security on every table, strict multi-tenant isolation, API keys hashed with SHA-256 and never stored in plaintext, secrets encrypted at rest, HMAC-signed and verified webhooks, and hardened HTTP security headers (HSTS, X-Frame-Options, nosniff). Vulnerabilities can be reported privately to security@growthpilot.app, we acknowledge within 72 hours.

Platform & API

Is there an API?+

Yes, a public REST API (v1) with per-organization API keys, available on the Enterprise plan: loops, posts, tests, missions, AAARRR metrics and the offline conversions endpoint that pushes CRM closed-won deals into customer journeys, plus HMAC-signed webhooks for outbound events. The full reference lives at /docs/api.

What is the MCP server?+

Growth Pilot ships a Model Context Protocol (MCP) server that wraps the public API, so agent tools and assistants can read your growth metrics and act on your cockpit programmatically. Details are on the /mcp page.

Still curious? See pricing, integrations or the API docs.

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