Growth Loop publique par Canva

Canva design-share loop

Content

Designs shared with a collaborate/view link pull non-users into the editor, where the free plan converts a share of them into creators.

5 211vues

Visualization

The output of the last step feeds the first one — that's what makes it a loop.

Étape 1

Create design

90% de conversion

Étape 2

Share link

57% de conversion

Étape 3

Recipient opens

72% de conversion

Étape 4

Recipient signs up

33% de conversion

K-factor

Reference

0.33

Viral coefficient of the loop

Velocity

Reference

3.8 / mo

Average cycle: 8.0 days

Amplification

Reference

×0.33

Multiplier effect of the loop

Efficiency

Reference

12.2%

Cumulative step-by-step conversions

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