Growth Loop publique par Airbnb

Airbnb double-sided referral

Paid

Travel credit on both sides: a guest refers a friend, the friend books with credit, and the great first stay turns them into a referrer or host.

6 441vues

Visualization

The output of the last step feeds the first one — that's what makes it a loop.

Étape 1

Guest books

80% de conversion

Étape 2

Refers a friend

46% de conversion

Étape 3

Friend books with credit

70% de conversion

Étape 4

Friend becomes referrer

80% de conversion

K-factor

Reference

0.25

Viral coefficient of the loop

Velocity

Reference

1.5 / mo

Average cycle: 20.0 days

Amplification

Reference

×0.25

Multiplier effect of the loop

Efficiency

Reference

20.6%

Cumulative step-by-step conversions

Model, simulate and pilot your growth loops with Growth Pilot.