Growth Loop publique par Loom

Loom async-video loop

Viral

Every recorded video is a landing page: creators share a link, viewers watch outside the app, and a share of them sign up to record their own.

6 181vues

Visualization

The output of the last step feeds the first one — that's what makes it a loop.

Étape 1

Record video

88% de conversion

Étape 2

Share link

61% de conversion

Étape 3

Viewer watches

74% de conversion

Étape 4

Viewer signs up

30% de conversion

K-factor

Reference

0.30

Viral coefficient of the loop

Velocity

Reference

5.0 / mo

Average cycle: 6.0 days

Amplification

Reference

×0.30

Multiplier effect of the loop

Efficiency

Reference

11.9%

Cumulative step-by-step conversions

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