Growth Loop publique par Slack

Slack team-invite loop

Viral

Bottom-up SaaS virality: one teammate adopts Slack, invites the channel, and each colleague who joins invites the next team.

7 311vues

Visualization

The output of the last step feeds the first one — that's what makes it a loop.

Étape 1

Active in workspace

90% de conversion

Étape 2

Invite teammate

52% de conversion

Étape 3

Teammate joins

78% de conversion

Étape 4

New team created

40% de conversion

K-factor

Reference

0.40

Viral coefficient of the loop

Velocity

Reference

4.3 / mo

Average cycle: 7.0 days

Amplification

Reference

×0.40

Multiplier effect of the loop

Efficiency

Reference

14.6%

Cumulative step-by-step conversions

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