Growth Loop publique par Calendly

Calendly booking loop

Viral

Every booking link exposes a non-user to the product: an invitee books a meeting, experiences the value first-hand, and signs up to send their own link.

5 941vues

Visualization

The output of the last step feeds the first one — that's what makes it a loop.

Étape 1

Share booking link

92% de conversion

Étape 2

Invitee books

63% de conversion

Étape 3

Invitee sees value

85% de conversion

Étape 4

Invitee signs up

74% de conversion

K-factor

Reference

0.40

Viral coefficient of the loop

Velocity

Reference

6.0 / mo

Average cycle: 5.0 days

Amplification

Reference

×0.40

Multiplier effect of the loop

Efficiency

Reference

36.5%

Cumulative step-by-step conversions

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