Growth Loop publique par Superhuman

Superhuman white-glove referral

Viral

Scarcity-driven referral: onboarded power users invite peers into a waitlist, and the concierge onboarding converts them into new referrers.

4 521vues

Visualization

The output of the last step feeds the first one — that's what makes it a loop.

Étape 1

Onboarded user

80% de conversion

Étape 2

Refers a peer

44% de conversion

Étape 3

Peer onboarded

70% de conversion

Étape 4

Peer subscribes

60% de conversion

K-factor

Reference

0.25

Viral coefficient of the loop

Velocity

Reference

2.5 / mo

Average cycle: 12.0 days

Amplification

Reference

×0.25

Multiplier effect of the loop

Efficiency

Reference

14.8%

Cumulative step-by-step conversions

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